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Search engine optimization (SEO)

Search engine optimization (SEO)  

Search engine optimization (SEO) is the process of increasing the quality and quantity of search engine traffic to a website or web page. [1] Rather than direct or paid traffic, SEO focuses on unpaid traffic (also known as "natural" or "organic" results). Unpaid traffic can come from a variety of sources, including image searches, video searches, academic searches, news searches, and industry-specific vertica searches vertical search engines.

SEO evaluates how search engines work, the computer-programmed rules that govern search engine behaviour, what people search for, the actual search phrases or keywords placed into search engines, and which search engines are favoured by their targeted audience as an Internet marketing strategy.

SEO is done because when a website ranks higher in the search engine results page, it will receive more visitors from the search engine (SERP). These visitors have the potential to become consumers.


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